Marketing & E-commerce Leadership Forum Panel discussion - 2020
Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue. Learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling.
DATAx LEADERSHIP FORUM PANEL DISCUSSION
Customers expect a response from support channels within seconds. Given the demand of support related inquiries, customer experience designers often turn to chatbots to accelerate the response rate. However, there is significant room for improvement in human-and-machine interaction. How can data, IT, and customer experience teams work together to improve their AI tools?